Storytelling through internal broadcast channels
Broadcast platforms give leadership and teams the ability to share key messages consistently across the business. Whether it’s a strategic update, a cultural initiative or an internal campaign, storytelling through video makes communication more authentic and memorable. Brands like Royal Mail, Rio Tinto and Samworth Brothers all use an internal broadcast channel to unify a dispersed workforce.
Storytelling in training, onboarding and collateral
From training films to onboarding modules, corporate storytelling transforms information into meaningful experiences. By weaving narratives into educational content, organisations make learning stick and values clear helping employees feel more connected to the business and its purpose.
The potential benefits of film production range from creating a more connected workforce to driving business success. See how ISS used 3D animation to motivate and rally its sales team.
Events and video production storytelling
Internal events become richer and more inclusive with storytelling. Capturing highlights through film, live streams or animations extends the experience far beyond the room, ensuring everyone feels part of the story. It builds collective pride and reinforces company culture.
Cardfactory uses video production to broadcast its events to its nationwide staff base and to capture footage to share with those who cannot attend or would like to rewatch any sections. By showcasing the energy and enthusiasm of your events through videos, you can extend their impact, reach a wider audience and instil a sense of pride and belonging within your internal audience.
Now that we’ve explored these recommended strategies for using video production in internal communications, let’s take a moment to acknowledge the potential benefits.
Why storytelling matters
Strong corporate storytelling can deliver:
- Higher employee engagement and stronger morale
- Clear alignment with brand values and strategy
- Greater loyalty and reduced turnover
- More effective knowledge sharing across distributed teams
- A stronger, more unified internal culture
According to a study, employees who feel engaged are 87% less likely to leave the company.
Research shows engaged employees are significantly more likely to stay loyal to their organisations. Storytelling is one of the most effective ways to create that sense of connection.
Let Linney support your internal communication channels
We believe great stories don’t just inform - they inspire action. Linney brings together creativity, innovation and high-quality production to help organisations tell stories that matter. From internal broadcast channels to event coverage and training films, our storytelling approach connects people with ideas, purpose and culture.
If you’re ready to elevate your internal communication through storytelling, let’s talk.
Examples of Linney Corporate Storytelling can be found here:
https://film.linney.com/work/eon-invisible-disabilities/