Filming mental health awareness
Combining the powers of poetry and film, Linney raises awareness of mental health issues for Royal Mail colleagues and customers.
- Film
- Creative
- Copywriting
The Linney film team has written and produced a Royal Mail film, drawing attention to some of the most important issues faced by society.
Written, filmed and edited by Linney Create, ‘Everyday People’ is part of the mail operator’s agenda to increase awareness of mental health and break down the stigma surrounding it.
Charities, politicians and those affected have been praising the film’s approach.
The film features Matt Windle, Birmingham’s Poet Laureate, as a postman on his delivery round. He reads one of his poems, which tells the tale of personal struggles behind the doors he delivers mail to, highlighting that such issues can be ‘closer to home than you think’.
Linney worked closely with Royal Mail and its partner charities, Action for Children, Mind and Mental Health UK, to create authentic scenarios and dialogues.
Lily Heinemann, Head of Corporate Responsibility and Community Investment at Royal Mail Group, said: “We believe the film can help people better understand mental health and that it impacts us all.”
Poet Matt, who is also a professional boxer, added: “Mental health is just as important as physical health. It’s important everyone talks openly about this issue and is open-minded about it. If the film helps people seek help or means people offer help to others then it will have done its job.”
