ISS motivates with an atmospheric corporate video

We helped ISS drive its sales forward with a bespoke F1-inspired film for its UK & Ireland sales conference

  • Film
  • Animation
  • Corporate videos
The word accelerate on a white and purple background

ISS is a leading workplace experience and facility management company that aims to boost business performance by improving the workplace experience, making life easier, more productive and enjoyable for its clients and their staff.

Wanting to push its UK&I sales conference into higher gear, ISS reached out to Linney to create a captivating and empowering introductory video to set the tone for the day. Having already worked with ISS on numerous projects, we understood the brand style well, so could make an immediate start on the project.

Animated car dashboard with 45mph in the centre of the dashboard

Putting corporate videos in the fast lane

ISS wanted a video that reflected the event venue, Silverstone (the home of British motor racing), and that highlighted the need for the business to continue accelerating its sales. ISS wanted the video to empower and motivate its people and get them excited for the year ahead. With only two weeks to complete the video, from the initial concept to the final deliverable, our team quickly began work.

Animated racecourse facing forward

Using animation in corporate videos

With the theme set and the deadline fast approaching, our animation team began developing the content. Our animators modelled a bespoke F1 car at breakneck speed thanks to our in-house team and streamlined production processes. Animating the F1 car racing in an infinite space gave the team more creative freedom to focus on details that incorporated the video theme with the company strategy, rather than on developing the surrounding environment such as the sky and the world around the car. An example of the bespoke design was the stand’s logos in the video, which reflected the business wins for ISS.

Adding sound in corporate videos

The immersive feel of the video continued beyond the animation. ISS requested a well-known Fleetwood Mac track to provide an atmospheric backdrop to the visual content. Wanting the corporate video to be truly bespoke to ISS, we used our music composer to create a track inspired by drum and bass, adding to the ambience of the video.

Using video to build atmosphere

The corporate video was a great success. It provided the event with a wow factor from the start and really revved up the team, motivating it for the year ahead.

Looking to add more corporate videos to your internal marketing strategy or to kick off an event? Our dedicated video production team creates inspiring film and animation content for some of the world’s biggest brands. Interested? Let’s talk.

“The curtain-raiser video that Linney created for our conference was a great way to start the day — the high-end video and graphics, coupled with an energising soundtrack, helped to excite and inspire the delegates and set the scene for what was a fantastic event. The Linney team really understood the brief, and it was good to work so collaboratively with them to deliver the final product.”

Head of marketing & communications operations

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