Putting the spotlight on internal communication

How adding video production to the mix makes for a more engaged audience

Over the past few years, videos have experienced a rise in popularity, becoming the go-to medium for short- and long-form content. Platforms like TikTok and YouTube have propelled video to the forefront, making it the king of content. But what about internal communications? Is video production an area where businesses can find value? In this article, our Film and Animation team explores how film production can help drive engagement and increase the loyalty of your internal audience.

When using films and animations for internal communications, it’s important to note that you don’t have to limit yourself to platforms like TikTok and Instagram. Internal communication teams can incorporate video in various ways to help engage with your internal audience. Let’s delve into some recommended video production strategies.

Internal broadcast channel

Internal broadcast channels are an excellent platform for video production to enhance internal communications. You can effectively relay messages, updates and essential information to your internal audience by creating informative and engaging video content. Whether relaying a company-wide address from the CEO or a training video for new employees, a broadcast channel can generate a sense of unity and foster a more connected workforce. Brands like Royal Mail, Rio Tinto and Samworth Brothers all use an internal broadcast channel to unify a dispersed workforce.

Promo films and collateral

Film production can also be crucial in your sales efforts. Incorporating engaging and informative films and animated content into sales presentations, training workshops and conferences can captivate audiences and convey messages in a lasting, persuasive manner. The potential benefits of film production range from creating a more connected workforce to driving business success. See how ISS used 3D animation to motivate and rally its sales team.

Events and video production

Incorporating video production into your events can greatly enhance attendees’ overall experience and engagement. Whether it’s a company conference, a training workshop or a team-building event, capturing the highlights through video production allows you to create compelling content that can be utilised long after the event is over. Cardfactory uses video production to broadcast its events to its nationwide staff base and to capture footage to share with those who cannot attend or would like to rewatch any sections. By showcasing the energy and enthusiasm of your events through videos, you can extend their impact, reach a wider audience and instil a sense of pride and belonging within your internal audience.

Now that we’ve explored these recommended strategies for using video production in internal communications, let’s take a moment to acknowledge the potential benefits. According to a study, employees who feel engaged are 87% less likely to leave the company. By leveraging video production to engage your internal audience, you can increase employee loyalty, boost morale and improve overall satisfaction within your workforce. Additionally, engaging in internal communications can lead to better collaboration and enhanced productivity, ultimately driving business success.

Let Linney support your internal communication channels

In conclusion, incorporating film production into your internal communications can be a game-changer for engaging your audience and building a more loyal and connected workforce. Whether through internal broadcast channels, sales films or event coverage, the power of film cannot be underestimated.

Linney crews pride themselves on bringing consistent quality to their outputs, partnering with client teams to enable game-changing speed to market. And using some of the latest innovations in production technology to deliver great results under pressure.

So, don’t hesitate to contact us to unlock the potential of film and animation production and take your internal communications to the next level. Your audience will thank you and your business will reap the rewards.