Optimum influence

Global nutrition brand Glanbia explored an in-store display option for its protein bar Optimum Nutrition

Tesco recently invited Glanbia to pitch plans for a branded bay that would stand out in a saturated sports nutrition market.

Glanbia’s first permanent display needed to educate consumers about the range of products, including on-the-go and pre-workout snacks. The Display team brought the concept to life through a digital render and visualised options for aisle fins, talkers, educational point-of-sale cubes and tray liners.

Our Insight team surveyed consumers about a colour range for the display that would resonate with customers and link perfectly with the brand and its nutritional properties. We also produced information cards detailing the benefits of each item. QR codes linked to an online portal sharing educational content about protein types and when to consume them.

Optimum nutrition display with protein bars and WHEY

The new Optimum Nutrition protein bar was the hero of the unit, sitting in a tray in the centre of the fixture. The displays were installed in 190 Tesco stores across Great Britain and Northern Ireland.

Our client and their senior stakeholders loved it. The first week of installation saw a 500% uplift in sales. We’re looking to roll out the units in Tesco’s Ireland stores and are talking to Asda about a similar project for Glanbia.

Display with a black Optimum nutrition protein snacks
View more on: Display Insight 1851