Intelligence made visible

Everything we do is informed by insight. Our growing team features multi-disciplinary research specialists, driven to understand the motivations, needs and desires of consumers.

  • Behavioural
    science
  • Creative research
  • Analytics
  • Trend updates
  • Market reports
  • Innovation and benchmarking
“Biometrics are a powerful tool in deciphering the inner workings of the consumer mind, allowing us to understand shopper decision making like never before.”

Head of Insight, Linney

Beyond the surface

Our insight team combines traditional market research with academic thinking and technological innovation, offering new and informed perspectives that remove subjectivity – challenging, inspiring and improving the work we create for our clients.

Our work as an insight team is based on understanding the cultural context in which consumers exist, using market research and scientific testing to discover the reasons for certain behaviour and decisions.

We use experimental research design and data science to understand, quantify and predict human behaviour for creative work that has the end user at its heart.

Trends
The data of decisions
JOHN FRIEDA
Applying insight for POS success
GEORGE AT ASDA
Inside the minds of parents
Trends
Tasting notes
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