A hair-gazing experience

SharkNinja’s latest electrical hair products are gaining a competitive edge in the beauty market

Our creative designers in the Display team worked with our Digital Signage team to combine a digital touchscreen with live on-fixture products.

The true design magic appears when the customer interacts with the screen. It changes from a brand awareness video to one showing the benefits of the chosen product. At the same time, a light illuminates the physical item on the unit.

We built the permanent display with flexibility in mind. It can adapt to new product launches or content changes to meet the demands of the fast-moving beauty sector.

The result was a striking permanent display unit that captivated customers, increased product awareness and should drive a sales uplift in the store.

Following the success of the in-store activations we’ve supported, the team’s excited to be working with SharkNinja on future product launches and campaigns.