Revolutionising in-store engagement for Shark Beauty

Shark Beauty, a leader in the household beauty appliance sector, sought Linney’s expertise to create a distinctive in-store display for its line of electronic beauty tools. Faced with the challenge of standing out in the competitive beauty market, Linney teams collaborated to integrate digital interactions with a disruptive display, ensuring a genuinely engaging experience for customers.

Innovative design and creative thinking

Shark Beauty wanted a striking permanent display to help customers get to grips with three new electrical hair products. With interactivity core to the brief, our 3D designers engaged with our Experience Design and Digital Signage teams to add a digital touchpoint to the physical experience. As well as getting the creative correct for the brand and its desired customer base, design work included understanding the store guidelines and the space in the store. With only one power socket available, our team had to devise a creative solution for powering the products and the stand itself.

Creating engaging digital touchpoints 

A digital screen on top of the unit playing looped content entices customers to the stand. The true design magic appears when the customer interacts with the screen. Content changes when the customer clicks a button, which selects a product. The screen changes from a brand-awareness video to specific branded assets showing the benefits of the chosen product.

The interactivity doesn’t stop at the screen. Lights built under each product, when selected via the screen- highlight the product described, giving customers a better understanding of it. The unit pushes customers through the purchasing journey in-store, helping to drive interest, educate on product choice and excite the customer to buy.

Getting the content right for the customer

The Experience Design team ensured that the interface on the display unit was easy to use. Applying best-practice design principles to ensure the content had the desired impact on the customer.

A flexible, permanent display

The permanent display can adapt to new product launches or content changes. The media player controlling the screen is accessed remotely, so real-time content changes can happen directly on the screen in-store. We understand the rapid change of the beauty sector and the brand's desire to keep the unit up to date, so we provide a monthly maintenance plan to ensure the unit is always pristine.

The striking permanent display unit captivated customer attention, increased product awareness and drove a sales uplift.  We are excited to be working with Shark Beauty on future product launches and campaigns.

Your partner in standout in-store activations

At Linney, we’re proud to be an award-winning provider of in-store activations and bespoke permanent display units. Creating impactful displays is both an art and a science, requiring a deep understanding of design, consumer behaviour and brand communications. That’s why we work closely with our clients to craft tailored solutions that deliver results.