Italian paper specialists Fedrigoni called on Linney to inject colour, humour, energy and interaction – along with a generous helping of brand visibility – into their sponsorship of the UK's only trade exhibition dedicated to the greetings card.
The project brought together Linney’s event management team, printers, social media experts, 3D engineers, graphic designers and creatives to overcome a number of complex design, build and installation challenges for the Progressive Greetings Live event at London’s Business Design Centre.
Working with the theme of ‘precious words, special journeys’, giant paper planes constructed from stunning Fedrigoni paper were suspended above the hall. It created a vibrant canopy of colour. The theme cascaded through our printed materials too, including menus complete with perforated ‘fold and fly’ planes. A giant sit-in paper plane, complete with a colourful landscape backdrop, proved a true focal point for the event.