Maximising your beauty brand’s impact in store

Create an experience through display solutions 

Effective in-store displays can significantly increase product visibility and appeal. Customised branded shelf trays and free-standing display units (FSDUs) create an immersive brand experience directly at the point of sale. Thirty-eight per cent of customers discover new products through in-store displays, so these solutions capture customer attention and facilitate educational opportunities about product benefits. The strategic use of vinyl and window signage further enhances visibility, drawing customers into the store. 

Pop-ups and brand takeovers: building buzz and exclusivity 

For temporary spaces that increase customer engagement, look no further than pop-up shops and brand takeovers. Pop-up shops are mini-stores that utilise high-traffic areas to capture buzz. Brand takeovers are online and in-store experiences that interact with customers across multiple channels during the same campaign. Some examples include transforming store gondola-end aisles and website landing pages. These immersive experiences captivate customers’ senses and foster a connection not easily replicated by just using one channel. Read more about experimental retail here. 

Interactive retail displays  

In the evolving retail landscape, interactive displays have become a pivotal tool, combining digital innovation with tactile shopping experiences. According to research, integrating digital displays increases overall sales volumes by 31.8%. These dynamic installations, from touchscreens to lift-and-learn technology, engage customers on a multisensory level, significantly enhancing product discovery. See how Shark Beauty capitalises on in-store displays. 

Unlocking a diverse customer base  

Understanding and catering to diverse audience groups through campaign or channel segmentation allows brands to tailor their approaches for maximum impact and purchase. Depending on where you plan to engage with your customers, your campaign should look at what will resonate with the audience and the location of their shopping experiences. For example, luxury brands may focus on premium, experiential pop-ups that evoke exclusivity through outstanding structures and concepts. Alternatively, mass-market brands might pull strong messaging through brand takeovers and short-term displays like tray liners and FSDUs, keeping up with quickly shifting trends and product releases. 

Influencer marketing: creating in-store engagement 

Forging strategic partnerships with influencers can increase a product’s reach. These collaborations and strong online marketing campaigns create a cohesive narrative that extends from the digital world to the physical store. For example, leveraging influencer marketing to drive a viral campaign can drive in-store sales as consumers search for that must-have product.  

Adopt the right approach for your brand 

In the quest to capture consumer attention within retail spaces, beauty brands must employ a mix of adaptable display solutions, insightful market segmentation, and strategic use of influencers. By adopting these approaches, brand managers can forge deeper connections with their audience, stand out in a highly competitive environment, and ultimately drive engagement and sales. 

Linney – your connected marketing partner

In conclusion, maximising your in store impact is a strategic combination of profiling, targeting and engaging your customers. This is key to attracting new customers and retaining your loyal ones. Choosing the right partners for your displays is vital to connecting with your customers and increasing your brand visibility in a crowded marketplace.  

Are you looking to improve in store engagement? Contact us to see how our display team can help.