Food for thought

Linney has been feeding into a government working group focused on healthy and sustainable eating

We were invited to join a gathering at Westminster hosted by the Cabinet Office and the Behavioural Insights team.

“We were there alongside supermarket brands like M&S and Sainsbury’s, as well as restaurants like McDonald’s and coffee chains like Costa”, said Insight’s Jonathan Rhodes.

“As part of the kick-off session, we were asked to present highlights of our work to help clients develop and present alternative choices to customers as they shop.

“As a member of the advisory council, we’re helping to plan and conduct some cross-brand research in 2023 to explore how we could take the principles of our research into the real world.”

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