The project brought together Linney’s event management team, printers, social media experts, 3D engineers, graphic designers and creatives to overcome a number of complex challenges in design, build and installation for the Progressive Greetings LIVE event at London’s Business Design Centre.
Working with the theme of “precious words, special journeys”, we constructed giant paper planes from stunning Fedrigoni paper and suspended them in the hall, creating a vibrant canopy of colour. The theme cascaded through our printed materials too, including menus complete with perforated fold-and-fly planes. A giant sit-in paper plane, complete with a colourful landscape backdrop, proved a true focal point for the event.