The Linney approach
Like much of our work at Linney, the screens journey starts with insight. Ongoing research helps us understand both the viewing audience and the environments they’re in. Then we use what we learn to inform both our overarching content strategy and some design, copy and animation principles and best practice.
We can then plan, create and deliver engaging, targeted content which is tailored to each client’s customers and the environment they’ll be viewing it in, and which stays true to the brand’s look, feel and tone of voice. It’s our way of ensuring the right content is shared in the most relevant, engaging way for every client and site.
An eye for the details
The average amount of time we have to catch someone’s attention with an external-facing screen, such as one in the window of a high-street store, is three seconds. And for internal-facing screens, like those on aisle ends in retail spaces, we have around seven seconds.
So we create different styles of content to suit. At the front of the store, high-impact animations are designed to disrupt where dwell time is low. Messaging is bold and simple, with a single, clear message that stays on screen throughout.
Ready to apply our thinking?
Today, Linney provides digital screen services for clients as diverse as McDonald’s, ASDA George and Virgin Active, at scale and around the world. Our fully tailored solutions are also award winning and have been recognised at the Digital Signage Awards.
Talk to us today about what Linney digital screens could do for you.