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Smart approach to TV ads
Sonova commissioned us to produce a 30-second Sky AdSmart TV advert for one of its independent audiologists
The advert for Worcester & Stratford Hearing Centres, which was screened from mid-March, targeted viewers aged from 50 to 80. Unlike traditional broadcasting, where everyone sees the same advert at the same time, Sky AdSmart uses ‘smart targeting’ to reach relevant households at different moments.
The Film and Animation team shot all the scenes across one day with one actress on location in Stratford-upon-Avon and against our LED Volume screen in the Create film studio.
“Working with Linney was an incredible experience. The technology, equipment and studio facilities are second to none and the quality of the finished advert is beyond my expectations.”
Sonova’s director of audiology
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