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Hyperlocal, hyperpersonal

How to use smart ads to boost footfall at visitor attractions

Dream destinations are not always far flung. They don’t have to involve the hassle of getting on planes – or even making plans. And since COVID-19, and with current cost-of-living concerns, the time is ripe to explore the hidden gems or world-famous attractions on our doorsteps.

Visitor attractions need local and day-tripper visitors. They know of the ‘distance decay’ principle: that most visitors come from less than one hour away. With 58% of British day visits in 2024 involving a journey of less than 40 miles, it’s crucial that historic sites, galleries, theme parks, zoos and other attractions can connect with their neighbours.

This whitepaper is your guide to reaching the right people with the right message at the right time through hyperlocal and hyperpersonal smart advertising.

Download your guide

Whitepaper contents:

Introduction

Day trip and local visitors

The local visitor opportunity

Smart channels:

Mobile geo-fencing and geo-targeting
Location based push notifications
SMS marketing and click-to-visit texts
Printed inserts and door-drops
Point-of-sale (POS) digital and print messaging
In-app experiences

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