Change on the Menu?

Industry response to the UK’s Less Healthy Food (LHF) legislation

Voluntary compliance with the UK’s Less Healthy Food (LHF) legislation is now in force, with full enforcement due in January 2026. For food, retail and hospitality brands, it’s not just a compliance deadline - it’s a catalyst for change.

To understand how businesses are responding, we surveyed 250 senior industry leaders. The findings reveal both uncertainty and opportunity - and highlight how creative, forward-looking brands are using this moment to strengthen customer connections.

Download the whitepaper here

What’s inside

Explore the insight in our latest report:

How businesses are adapting strategies as traditional marketing routes narrow.
The creative opportunities to rethink menus, messaging and customer experience.
Practical ideas to protect brand trust while meeting compliance goals.
Long-term shifts in shopper behaviour, industry innovation and public health.

Why it matters

The introduction of LHF legislation marks one of the biggest marketing shifts in years for the UK food and hospitality sector. By reframing restrictions as opportunities, brands can stay compliant while strengthening their customer connections.

At Linney, we combine insight, creativity and delivery to help businesses adapt with confidence - turning change into competitive advantage. If you'd like us to help navigate this change let's talk.