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From branding to booking

A guide to the power of brand storytelling throughout the hotel guest journey

The best hotel brands craft living, breathing personalities that form the core of the hospitality experience expected by today's hotel guests.

Brand storytelling creates a cohesive narrative that aligns all touchpoints along your guests’ journeys, from the spark that ignites their travel plans through to the stories that they tell others after their trip.

This whitepaper offers an in-depth guide to key brand storytelling strategies that hotels can use across the guest journey to generate demand, drive occupancy, boost ADR and create lasting connection.

Download your guide

 

 

Whitepaper contents:

Brand storytelling and the guest journey

Why does storytelling matter?

Inspiration: creating a spark

Planning and selection: painting the picture

Booking: driving conversion

Staying: delivering the promise

Loyalty: from guests to word-of-mouth champions

 

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