Getting storage right

Warehouses and distribution centres are both valuable assets to any supply chain. In both cases, products are received, stored, managed, and shipped. Over time, storage and technology have become more complex, and many people use both words interchangeably.

So, does it matter whether you use a warehouse or a distribution centre? Though warehouses and distribution centres may look virtually identical from the outside, there are various key differences between each option.

If you’re unsure of how each option differs from the other - don't worry; this guide will fill you in on the features and roles of each!

The key differences between warehouses and distribution centres

Isn’t a warehouse the same thing as a distribution centre? The short answer is no – there are many differences between each. The key difference between both options is the internal operations and responsibilities both options fulfil. Below are some of the major differences between the two:

Simply storage space? Distribution centres are much more

An easy way of remembering the key difference between both options is that a distribution centre can be a warehouse, but a warehouse cannot double as a distribution centre. This means that the primary goal of most warehouses is to store your goods, but a distribution centre offers additional services such as product mixing, order fulfilment, cross-docking, packaging, and other services. Distribution centres also offer services necessary to complete the customer order cycle, including order processing, order preparation and shipping.

A warehouse alone, on the other hand, is not a facility in which the goods are transformed or changed in any way. In most warehouses, goods are simply moved into, held in, or moved out of the building.

A distribution centre fulfils customer demands

Products in distribution centres are redistributed to retailers, wholesalers, or, directly to consumers. The distribution centre can often be thought of as a bridge between the supplier and the customer. It is in a distribution centre that orders are received, and goods are picked/pulled according to these orders. A distribution centre fulfils orders for the end consumer and can involve some level of transformation of goods.

Simply put - while a distribution centre fulfils customer demands, a warehouse alone is primarily used for storage.

It’s all about the storage time

A distribution centre is designed to store products for a shorter time period when compared to a warehouse. Products are typically shipped in and out at a fast pace, making distribution centres a great option for your ecommerce product launches or any new stock you expect to have a high consumer or even retail demand. The flow velocity through the distribution centres is much greater than the flow velocity through a warehouse. Companies often use warehouses to store products for long periods, and products in distribution centres usually have faster expiration periods in comparison to a warehouse.

Complex orders? Leave it to a distribution centre

Distribution centres typically receive more complex orders, requiring the latest technology to support order processing, warehouse management, transport management, and others factors.

Distribution centres only store what is required

In addition to storing products for short periods, distribution centres also only store the required quantity of the right product at the right time. A warehouse, however, can store the full amount of your stock, regardless of whether it needs to be shipped in one month or one year.

Wait – are warehouses alone even still necessary?

Distribution centres have advanced technology and can double as a warehouse – so why do we still use warehouses alone? You’d be wrong to think that companies no longer need a standard warehouse design without the complex technology distribution centres can offer.

Location is a huge factor to consider. Some companies that have their distribution centres in convenient locations may forego a warehouse altogether and only use a distribution centre. However, warehouses are typically used by companies that have distribution centres that are out of the way. Having a warehouse as well as a distribution centre can suit companies who need long-term storage for items that don’t need to be shipped out just yet.

So, should I use a warehouse or a distribution centre – or both?

When deciding which option to choose, ask yourself who your core customer base is and the type of storage you need. Do you need short-term or long-term storage? Will you be serving external customers, or do you simply need warehouse space in a convenient location to store products?

Think about the type of products you sell. A warehouse tends to be more suited for long-term storage of products and is ideal if you aren’t looking for products to be shipped out immediately. If your product demand suddenly increases, your warehouse provider could support your growth by housing more of your stock and arranging the logistics for your stock to be moved to your distribution centre.

On the other hand, a distribution centre is usually the best option to handle the movement of goods in and out of a facility quickly on an individual basis. Are you going to be selling fast-moving products to multiple retailers or direct to consumer (D2C)? If so, you'll need a distribution centre that has the technology to do this. Distribution centres are also ideal for products that have quicker expiration periods.

As we have covered, some companies may be able to offer both services or a hybrid operation that meets your ecommerce needs. Whether a hybrid option is right for you depends on the type of storage you need and whether you could do with a warehouse in a convenient location for long-term storage as well as a distribution centre.

What about the difference between a fulfilment centre and a distribution centre?

Now we’ve covered the difference between a distribution centre and a fulfilment centre – you may also be considering whether to choose a distribution centre or order fulfilment centre and what the difference is between the two. The key difference between both options is that a distribution centre is more of a business-to-business storage facility than a fulfilment centre. A distribution centre is used to receive inventory, temporarily store the goods and redistribute them. The distribution centre normally focuses on the retailers or wholesalers, receiving items from the supplier and sending them on to the various stores.

Consider the distribution centre as a bridge between the supplier and the stores. These centres are part of a distribution network of facilities located closer to retail locations and don’t normally house inventory for long periods. Distribution centres sometimes also ship items to fulfilment centres as needed for e-commerce fulfilment. Fulfilment centres are useful for taking care of your customers’ needs and ensuring you provide the best possible experience for your customers, by offering personalised or branded packaging produced on site. Fulfilment centres also focus on ensuring the end consumers receive their orders on time – meeting your shipping timeframes with your customer’s delivery expectations

At Linney, we understand that making your customers happy is the end goal. Getting your products to your customers efficiently and exceeding their expectations is a key part of maintaining loyal customers. That’s why we provide much more than just warehousing and stock management - we offer a variety of services to help your e-commerce fulfilment process go smoothly – from managed e-commerce services to order fulfilment services. To find out more about how we can help you provide your customers with the best service possible, contact us here.