Filming the 4DX-Men

Capturing mutant movie sequel stars’ immersive cinema experience

Our film production teams are getting used to rubbing shoulders with Hollywood stars in the course of creating content for our client Cineworld.

From chats on the red carpet to promoting the multiplex brand’s latest propositions, it’s all in a day’s work for our Linney film crews. Or, more precisely, all in a few minutes’ work, given the tight windows available to grab great content from the celebs.

Just one example is when we joined the stars of X-Men: Dark Phoenix at Cineworld Leicester Square to capture their experience of the brand’s 4DX immersive cinema.

Along for the ride were Ready Player One star Tye Sheridan, Cyclops in the mutant sequel, Alexandra Shipp, who plays Storm, and Quicksilver actor Evan Peters.

A crew of three camera operators, a photographer and a producer had just 15 minutes to shoot the trio as they went through the motions – literally – on moving chairs buffeted by wind, rain, scent and strobe effects, then gather their thoughts on the experience.

The end product, which was available to watch on the Cineworld website and social channels, helped to boost 4DX ticket sales at sites across the UK, where cinemagoers can feel more of the movie.

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