No Cowincidence chapter

Why is alternative milk on the rise?

The alternative milk market is big business and growing. Predictions indicate sales of milk alternatives could almost double over the next five years, as more consumers swap cow’s milk for plant-based, and brands clamour to expand their product offering.

Read the No Cowcidence chapter

Front cover of no cowcidence chapter

Looking for more consumer insight on food and beverages?

Read the next chapter - Magic Mushrooms

View more on: Insight