We’ve created a captivating piece of in-store theatre for haircare giants John Frieda, with unique free-standing printed displays to promote its partnership with Disney for the recent remake of Cinderella.
The retail display unit needed to bring the magic of the Cinderella story to life. The overall look and feel of this campaign creative allowed us to use both the film’s assets and the John Frieda branding in perfect harmony.
The designers, along with our own in-house engineering team, set about making a 3D layered card ‘dress’ for the structure, with the materials and processes chosen to keep our environmental credentials and recyclability in mind. To add depth and detail, we used our laser cutter for the intricate patterns needed on the cardboard ball gown.