Dialling up delight

We designed and built a home, complete with kitchen and nursery, for client tonies®

The UK’s fastest-growing pre-school brand was showcasing its innovative audio system for youngsters at January’s Toy Fair, in London, and wanted to deliver an immersive experience demonstrating that its Toniebox can be used around the house and on the go.

The challenge for tonies® is to continue growing brand awareness, including amplifying the joy of its musical storybox.

Visitors to the tonies® space at the Toy Fair were immediately greeted with a campervan that doubled as a photo booth. Once inside the house, the kitchen, living room, playroom and nursery acted as meeting spaces for the tonies® team and their clients.

As with so many Linney projects, this was a full-on collaboration, involving 2D and 3D designers, engineers, artworkers, project managers and installation teams. The event was a huge success and tonies® plans to recreate the concept at its next exhibition in Melbourne, Australia.

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