Trends
Channel choices in challenging times
From ‘business as unusual’ to the ‘new norm’. How and where to communicate with customers and colleagues during the COVID-19 era
Today, more than ever before, we're facing new challenges in communicating and marketing to our audience and prospects.
Whether with limited contact, or in more difficult and distanced circumstances, our communication channels are being tested in unparalleled ways.
Here we share insights into the channels proving effective in the quest to communicate as society emerges from the emergency and businesses switch their focus from survival to revival.
Some you'll already be deploying; others you may be surprised to discover are demonstrating real value in the current climate.
Traditional media still has a role to play. However, digital communications are delivering timely and engaging messages that truly connect with consumers and colleagues.
Take a look at our downloadable guide outlining how and where to communicate with customers and colleagues during the COVID-19 era. Moving from ‘business as usual’ to the ‘new normal’.
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