With over 500 entries in total across 30 categories, the competition was fierce – with rival campaigns from the likes of Jaguar and St. John Ambulance vying for recognition.
The high-profile D-Day 75 Direct Mail Campaign was recognised with a Silver Award for Best Use of Mail. The pack included an engagement piece that gave the supporter an opportunity to write a message of thanks and Remembrance that was used to create a moving tribute on the beach on Normandy. The response rate was 31% above target.
RBL also won a Bronze Award in the Best Charity Campaign category for “The Nation says Thank You”. The campaign was created to give ownership of “Thank You”. It was designed to make Remembrance relevant and accessible to all and encouraged people to engage in their own way. The campaign was a huge success, with 55 million chances to see and engage with it across all platforms.
Speaking after the event, Guy Upward from Royal British Legion said: “Well done to everyone involved and thank you to Linney for working with us on all the printed collateral that helped make the campaigns a great success.”