Movie magic

Linney team members spent an epic 30 hours in Sheffield to bring a new Cineworld Unlimited campaign to life.

a leaf blower being used to move popcorn for recording

Starring a set of social influencers, the multi-channel campaign promotes the benefits of being an Unlimited member. Perks include 10% off cinema snacks and drinks, as well as being able to watch as many films as you like for the same monthly price as two tickets.

Working to tight deadlines, the Film and Animation team carried out a multitude of tasks – from storyboarding to costume design, casting, creative direction, filming, photography, music production and more.

Ten influencers brought magic to the big screen with amazing card tricks, Bollywood dancing and exploding popcorn. Scripts prompted each influencer to promote one benefit of being an Unlimited member.

A dance finale featuring the influencers alongside Ink Dance (Sheffield) brought the campaign to a close. Pyrotechnics, confetti and James Parker’s trusty leaf blower created some pretty impressive special effects.


camera recording a presenter shake someone's hand in studio lights

The results of our hard work include a number of high-quality campaign videos being showcased in all Cineworld cinemas, encouraging and informing customers of the amazing Unlimited offers available.

In addition to the films, we also completed a full in-cinema activation package, including promotional posters, quads, pull-up banners, cast standees, oversized Unlimited cards, Z-cards and T-shirts. This multifaceted approach helped deliver the message to cinema-goers across the UK and Ireland.

Next time you visit Cineworld, check out our Unlimited work – maybe you’ll even be persuaded to sign up as a member.

View more on: Film 1851