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Linney the support act for heavy metal heroes
Creating special edition stamps for Royal Mail
British music icons Iron Maiden put their stamp on the world of rock – now they’re rocking the world of stamps. And Linney’s playing an instrumental role.
Each month for more than 50 years, Royal Mail has released a new set of special stamps and souvenirs celebrating an aspect of our nation’s culture, history, nature, technology or sport. These collectible keepsakes include personalised First Day Covers, limited edition publications, framed artwork and presentation sets featuring coins and medals struck by The Royal Mint.
A Linney Create team has been working on these special edition collections for the last four years, creating monthly magazines, social media posts, emails, website content, films and animations for more than 50 issues.
Recent themes have included Marvel Super Heroes, James Bond, wild coastlines, the Royal Marines, Aardman characters and a commemorative “In Memoriam” issue following the death of Queen Elizabeth II.
UK music legends Paul McCartney, David Bowie, Queen and The Rolling Stones have featured in previous issues. And in January, heavy metal heroes Iron Maiden starred alongside their infamous mascot Eddie in a set of stamps celebrating their enduring global popularity.
We created YouTube animations, press adverts and radio promos for rock music stations such as Kerrang! and Radio X.
These projects are rewarding to work on due to the diverse range of topics. Each month is different – from science fiction to sea creatures, Transformers to Tutankhamun – so we adapt our writing tone and creative approach to suit each particular audience.
Iron Maiden chose one of their tracks for the radio and YouTube adverts and have been promoting the stamps and collectibles among their fans.
Explore the Iron Maiden stamps and other collections at royalmail.com/shop. And learn more about the history of special stamps by watching a Linney film featuring TV historian Dan Snow.
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