Industry influencers, boiler installers and our Film and Animation team’s LED screen were the stars of a live broadcast for our client Baxi. The leading heating brand launched its new boiler models during the show hosted in our film studio.
The hour-long production featured demonstrations, videos and live link ups with viewers who took part in a game show for the chance to win a new Baxi 800 boiler and thousands of pounds, worth of other prizes.
Guests included Baxi experts and three social media influencers – boiler engineers with thousands of followers on TikTok, Instagram, YouTube and Facebook – who shared video content of themselves installing the new models that was viewed almost 100,000 times in the days following the launch.
This was a complex project that involved colleagues from across our Film and Animation, Creative and Events teams. The broadcast was technically challenging as it included animated graphics and, at one point, 12 audience members on the big screen at the same time competing in the game show.
The event, Baxifest Live, was broadcast to hundreds of installers and marked the official launch for Baxi’s new 600 and 800 range of boilers. Linney was involved in the wider campaign, branded ‘Our Baxiest boilers yet’.