Curl up and fly

The heat was on when Linney welcomed the Mark Hill hair crew to the Create film studio

The team captured sizzling stills and videos for the relaunch of its iconic Pick ’n’ Mix products – a range of customisable and interchangeable curling and straightening wands.

A talented team of hairstylists, make-up artists and Linney people worked round the clock to create everything from eye-catching close-ups for packaging to informative how-to guides to share on social – and some very funny bloopers.

“This four-day shoot was a riot of colour and curls with real-life customers bringing authenticity to every frame as fresh and fun campaign models,” Ciara O’Reilly told 1851.

“The social content will kick-start the relaunch across TikTok, Instagram and LinkedIn, as well as holding more permanent slots on Mark Hill’s YouTube channel and ecommerce site.”

A man styling a young woman's hair ready for a photoshoot
View more on: 2023 Film 1851