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A Triumph of style
We welcomed Triumph to our film studio to shoot its new TF 250-X Motocross bike for a global press launch
Our Film and Animation team joined forces with former Motocross Grand Prix rider and presenter Paul Malin to create a striking global reveal showcasing the bike’s features and benefits and the brand’s key sponsorships. The film also featured an appearance from American racing champion Ricky Carmichael, who supported the Triumph team in scoping and prototyping an all-new, ground-up design for the bike.
The launch of the TF 250-X, Triumph’s first modern Motocross model, marks a milestone moment for our client. Working with the team to launch the brand into a new market, and with a category-defining bike like this, was an exciting challenge for our team. Our work involved rendering the distinctive Triumph Racing Yellow from the bike’s livery on our LED Volume virtual production wall and across all printed materials.
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