The Linney Insight team has been working with the Agriculture and Horticulture Development Board (AHDB) to help major grocers and discounters inspire and educate customers about red meat.
The project relied on the broader skills and expertise across Linney Create to understand how supermarkets could get consumers more engaged. We explored copywriting and creative to bring ideas and concepts to life, culminating in an immersive VR supermarket aisle testing four different messaging scenarios. Presented as an innovative Google Street View style environment, we put 4,000 customers through these aisles, enabling us to understand how shoppers would respond, react and re-engage with the red meat aisle.
And our journey didn’t end here. We were commissioned to explore the online experience, understanding which messages would work in this space and how to bring these to life.