Delivering magazine success for Royal Mail

How an internal communications magazine landed a top publication award

Our work on the UK’s biggest internal communications publication has been recognised with a national award.

People smartly dressed celebrating an award win

An award-winning magazine

Linney writes, designs and publishes Courier, a quarterly magazine distributed to 150,000 Royal Mail colleagues. The publication was named Corporate Magazine of the Year at the 2021 CorpComms Awards, held at London venue The Troxy in November of last year.

A collaborative magazine for all colleagues

The Courier team works alongside Linney’s film crew, who delivers a weekly TV show for Royal Mail. This joined-up editorial approach means the teams share story ideas, allowing us to deliver complementary content across Royal Mail’s internal channels efficiently. QR codes within stories link readers to further information about the topics covered – whether in content-on-demand films, website articles or social media posts.

“The award judges identified Courier’s editorial panel, featuring postmen and women from across the UK contributing story ideas and sharing colleague feedback, as a key factor behind the win,” an account director told 1851. “Our panel of posties helps us continually sense-check our content to make sure it remains engaging and relevant.”

A refreshed approach to internal communications

We transformed Courier from a busy tabloid newspaper into a 44-page magazine with a mission to “update, inspire and celebrate”. This new look and feel allows for larger, vibrant images and in-depth features.

“We’re currently working on the sixth issue of a magazine that we believe is pushing the envelope in terms of internal communications within Royal Mail,” they added.

Our Courier team includes an account director, project manager, creative director, designer, photographers, an editor and writers working alongside Royal Mail's internal communications colleagues.

How Linney can help

Whether it’s print on demand internal communications magazines, direct-to-consumer catalogues, in-store point of sale or prospectuses, our print services can help you reach your audience wherever they are.

View more on: 2022 Print 1851