Football pitch

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Villa thriller

Assisting in the launch of the new megastore at Villa Park

When Aston Villa approached Linney ahead of their new season and asked if we wanted to assist in the launch of the new megastore at Villa Park, we were thrilled to get involved.

We prepared everything needed to open a store of this size, receiving and processing over 240,000 individual units of stock through our warehouse.

The team pulled off the pre-retailing element – such as adding size cubes, hanging and security tagging – brilliantly. The final whistle blew on the project just in time for the grand opening by Villa superfan Sharon Osbourne.

Read the full case study to learn how our streamlined fulfilment processes keep Aston Villa’s fan store moving.