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Taking flavour to the streets
Our creative thinking and collaborative spirit helped Just Eat boost sales, customers and local relevance with a city-focused campaign across Leeds, Manchester and Glasgow.
The Just Eat Big City project began with a clear client challenge: grow awareness, first-time orders and active users in key UK cities, while proving that Just Eat offers much more than national chains.
We developed the creative, produced out-of-home, social, Google UAC, (Universal App Campaigns) door drops and audio, as well as managing shoots across all three cities. Local partners were filmed and photographed in each location, capturing real kitchens, real food and real people – so every execution felt genuinely rooted in each city.
The results reflected the strength of the idea and delivery. Early reporting pointed to sales up by around 20%, with positive shifts in brand perception and sentiment versus the previous campaign.
Consumer testing showed the live out-of-home creative performed above benchmark on a number of elements. The Big City project was a great example of Linney doing what we do best, combining creative thinking, a can-do attitude and real-world delivery.
