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Serving up intrigue at McDonald's
A Linney team’s been at the heart of top-secret international mission to bring global flavours to UK McDonald’s customers.
The World Menu Heist involved capturing eight different menu items from seven different countries, including Garlic and Black Pepper McNuggets from Japan, the Canadian Maple BBQ and Bacon Double Quarter Pounder, and the Pineapple McSpicy from Australia.
As part of the wider group of McDonald’s restaurant agencies, our role was to create immersive environments with vibrant graphics and strategically placed point-of-sale materials. Every element was designed to echo the campaign’s core message and ensure that the tone resonated with customers.
The Linney team worked hard to bring it all together. The World Menu Heist was a huge success, with products selling out as early as the first week of the promotion.