We developed concepts, scripted and produced a cinema advert and shot photographs for our client’s modern and luxurious reclining cinema seats,
showcasing the zero gravity effect of the experience.
“Based on our client’s strong vision, we shot the film over two days, with footage featuring Cineworld colleagues fine-tuning the chair and serving a customer in F1 pit crew style,” said Sean Hukins.
“The campaign was supported by an interview and stills shoot with the seat’s designer, Adam Barylak. He shares the story behind its creation, which involved visiting 55 suppliers from 22 countries and the testing of over 190 chairs – as well as the study of ergonomics and NASA engineering.”
The campaign needed to work across English and Polish markets, with appropriate branding, uniforms and language.
“Smooth production and logistics were essential to facilitate costume and props changeovers,” added Sean. “This helped maximise all time available with actors and crew – creating a seamless ‘F1’ level creative result.
