One in a Minion

Our Film team has been working alongside the cheeky heroes

We shot big-screen promotional films for Cineworld cup-toppers which were released to celebrate the launch of the latest Minions adventure and the Marvel match-up of Deadpool and Wolverine.

The films focus on the characters’ personalities and feature call-to-action messages inviting cinemagoers to purchase the limited-edition cups in the foyer.

Shooting the film was slightly trickier than you would think. Hiding under a table and getting the cups to perform under hot lights while reading the lines isn’t as straightforward as you’d imagine.