The Monopoly campaign is always an enormous Linney group effort. We created a look and feel for restaurants and delivered 49 master artworks, while Film and Animation spent 100 hours on visual effects to build our immersive 3D pink Power Peel universe and showcase the prize pool.
Our Print and POS teams then took over, versioning hundreds of pieces of artwork, scheduling thousands of stock codes and printing numerous items to dress the restaurant for this fun showstopper of a campaign. And let’s not forget the hours of packing to deliver 1,600 bespoke kits to restaurants throughout the UK and Ireland.