Hurrah for yoobra

We’re excited to welcome yoobra to Linney. By challenging the industry’s one‑size‑fits‑all approach, yoobra aims to offer a better fit and greater comfort. 

As an innovative lingerie brand, yoobra is redefining bra design with an adaptive cup system that lets women shape their bra to their individual needs. 

Rooted in a personal founder story, the brand champions body confidence and positivity while delivering a beautifully considered product. 

Our onboarding focused on building a strong, collaborative foundation by uniting strategy, ecommerce, creative and operational expertise to support yoobra’s ambitions. From early discovery through to activation, we worked closely with the brand to understand its values, goals and customer expectations. 

At Linney, onboarding is more than a starting point, it’s about setting brands up for sustainable growth. We’re proud to support yoobra as it brings a meaningful, purpose‑led product to market, and we look forward to a long and successful partnership. 

Our client said: “We’ve had 58,000‑plus views of the launch video in just five days, lots of industry interest on LinkedIn and great feedback, so it’s a promising start!”