A Glass Act for Marston's & RBL

Linney Create teamed up with Marston’s to relaunch the Raise a Glass campaign in support of the Royal British Legion’s Poppy Appeal.

More than 1,000 pubs offered limited-edition glassware for purchase, each featuring a new design by Royal Marine veteran Colin Waite. Colin was joined by actor and RBL ambassador Ross Kemp to toast the launch. All proceeds from the sale of the poppy pint glasses were donated to the Royal British Legion.

The campaign toolkit featured thoughtfully made glass stands and posters sharing Colin’s personal story and showcasing Ross raising a glass. Our Marston’s client told us that this was a campaign that truly resonated across its whole pub estate.