We delivered a fully integrated campaign to reinforce Dickinson & Morris as the go-to pork pie purveyor for the nation’s party-going, picnic-packing public.
Our strategy was anchored in the line ‘For Impeccably Good Taste’ and filming focused on capturing digital-first outputs. The Digital team led on media strategy, planning and buying across a range of channels, including Sky AdSmart TV adverts, YouTube, Spotify, Facebook, Instagram and Pinterest content, along with digital out-of-home.
Initial results have surpassed expectations, with a combined reach of more than three million people in the first half of the campaign, 6,000-plus new users added to the brand’s email database, 220,000 views of the TV advert and overwhelmingly positive sentiment.