The challenge for tonies® is to continue growing brand awareness, including amplifying the joy of its musical storybox.
Visitors to the tonies® space at the Toy Fair were immediately greeted with a campervan that doubled as a photo booth. Once inside the house, the kitchen, living room, playroom and nursery acted as meeting spaces for the tonies® team and their clients.
As with so many Linney projects, this was a full-on collaboration, involving 2D and 3D designers, engineers, artworkers, project managers and installation teams. The event was a huge success and tonies® plans to recreate the concept at its next exhibition in Melbourne, Australia.