Dialling up delight

We designed and built a home, complete with kitchen and nursery, for client tonies®

The UK’s fastest-growing pre-school brand was showcasing its innovative audio system for youngsters at London's Toy Fair, and wanted to deliver an immersive experience demonstrating that its Toniebox can be used around the house and on the go.

The challenge for tonies^® is to continue growing brand awareness, including amplifying the joy of its musical storybox.

Visitors to the tonies^® space at the Toy Fair were met by a campervan doubling as a photo booth. Once inside, the kitchen, living room, playroom and nursery acted as meeting spaces for the tonies^® team and their clients.

As with so many Linney projects, this was a full-on collaboration, involved 2D and 3D designers, engineers, artworkers, project managers and installation teams.