An award-winning magazine
Linney was behind the writing, design and publishing of Courier, a quarterly magazine distributed to 150,000 Royal Mail colleagues. The publication was named Corporate Magazine of the Year at the 2021 CorpComms Awards, held at London venue The Troxy.
A collaborative magazine for all colleagues
The Courier team worked alongside Linney’s film crew, which delivers a weekly TV show for Royal Mail. This joined-up editorial approach meant the teams could share story ideas to deliver complementary content across Royal Mail’s internal channels efficiently. QR codes within stories linked readers to further information about the topics covered, whether in content-on-demand films, website articles or social media posts.
“The award judges identified Courier’s editorial panel, featuring postmen and women from across the UK contributing story ideas and sharing colleague feedback, as a key factor behind the win,” said an account director. “Our panel of posties meant we could continually sense check our content to make sure it remained engaging and relevant.”
A refreshed approach to internal communications
We transformed Courier from a tabloid newspaper into a 44-page magazine with a mission to “update, inspire and celebrate”, featuring larger, vibrant images and in-depth features.
Our Courier team included an account director, project manager, creative director, designer, photographers, an editor and writers working alongside Royal Mail's internal communications colleagues.
How Linney can help
Whether it’s print on demand internal communications magazines, direct-to-consumer catalogues, in-store point of sale or prospectuses, our print services can help you reach your audience wherever they are.