The team captured sizzling stills and videos for the relaunch of its iconic Pick ’n’ Mix products – a range of customisable and interchangeable curling and straightening wands.
A talented team of hairstylists, make-up artists and Linney people worked round the clock to create everything from eye-catching close-ups for packaging to informative how-to guides to share on social – and some very funny bloopers.
“This four-day shoot was a riot of colour and curls with real-life customers bringing authenticity to every frame as fresh and fun campaign models,” Ciara O’Reilly told 1851.
“The social content will kick-start the relaunch across TikTok, Instagram and LinkedIn, as well as holding more permanent slots on Mark Hill’s YouTube channel and ecommerce site.”