Elvis’ greatest hits were on full blast as our Photography team spent two days capturing promotional images of the stunning new bike – inspired by our client’s longstanding history with Presley, who was famously passionate about motorcycling. Just 925 editions of this gleaming machine will go on sale – all with a Linney-designed special edition vinyl.
The shoot, which also involved moving images captured by our Film team, took place in our onsite warehouse. It was the last piece of work carried out in the location before its demolition!
From blacking out an entire warehouse to installing 350 red lightbulbs on a custom-built ‘ELVIS’ sign – now a permanent fixture in Triumph’s HQ – it was another herculean effort from the team to deliver this campaign.