A first-class internal communications magazine

Linney designed, wrote and published a quarterly magazine for Royal Mail’s 140,000 people to reflect the organisation’s drive for modernisation and inspire colleagues to play their part.

Magazines
Editorial
Internal communications

Delivering messages

For more than 50 years, Royal Mail colleagues were kept informed about the projects and people shaping its business through the pages of Courier, a monthly employee publication.

Reimagining a classic

With a brief to give it a new look, we assembled a Linney team featuring an editor, art director, project managers and account director to review and update Courier’s format from a tabloid newspaper to a refreshed quarterly 44-page magazine with a mission to “update, inspire and celebrate”. The new look and feel meant larger, vibrant images and in-depth features.

Complete internal communications

The Courier team worked alongside Linney’s film crew, delivering a weekly TV show for Royal Mail in a joined-up editorial approach allowing us to efficiently deliver complementary content across Royal Mail’s channels. QR codes within stories gave further information about the topic covered, from content-on-demand films to website articles or social media posts.  

Sharing what matters

The publication combines first-person stories from leaders and colleagues with news and competitions. Crucially, sections on strategy were shared by frontline colleagues, demonstrating the impact on those involved. We reported not just on what was happening, but also on its implications, using peer-to-peer voices across a diverse range of roles in various different locations. Courier magazine is printed on sustainably sourced paper and delivered to the homes of current and retired Royal Mail colleagues. 

The results

Courier magazine was a great success internally, with readers across the business engaging in the updated format. It also won three awards at the Internal Communications and Engagement Awards, including gold in the “Best use of print for internal communications” category.

Linney – bringing your internal comms to life

Maximising your internal communications is a key way to engage and inspire your employees. At Linney, we support brands by combining strategic brand messaging with targeted employee advocacy to bring together workforces.

Are you looking to elevate your internal communications? Contact us to see how we can help.