Macmillan
Superb support for Macmillan
Linney helps iconic cancer charity make the most of its fundraising
Few healthcare charities in the UK have an impact as profound as Macmillan Cancer Support. As well as specialist healthcare and financial support to people affected by cancer, it also looks at the social, emotional and practical impact cancer can have. So an efficient fundraising support partner is essential to the charity’s success.
Since joining forces with Linney in 2017, Macmillan has benefited from our full-service solution all under one roof, delivering ecommerce, marketing technology, print, direct mail, fundraising, warehousing, fulfilment services and logistics.
From cancer information, fundraising packs, merchandise and business cards for healthcare professionals to print-on-demand items and promotional gifts, we’ve handled more than 18,000 orders for the charity, with more than 80,000 pieces of merchandise and collateral distributed across its network. Working with third-party suppliers, we also launched a gift box service, supplying personalised items to customers.
We collaborated with Macmillan on important projects such as a print portal to allow stakeholders to order items and artwork on demand, a fully auditable barcoding system for collection materials, and the development and production of name badges and virtual gift items.