Bringing print assets together

How we helped an influential charity manage its print assets with our MyCentre marketing technology platform

Asset management
Marketing technology
UX
Print production
Sustainability
Marketing optimisation system (MyCentre)

Managing multiple stakeholders

Macmillan Cancer Support, with more than 100 print ordering stakeholders across multiple suppliers and creative agencies, approached Linney to find a system to help it consolidate its print order process. It wanted a system that would be easy to use, provide transparency to its procurement team, and reduce the number of small print runs, which used more transportation, impacting costs and the environment.

The challenge was to create a catalogue system for print ordering, re-use, re-purposing, templating, and consolidation of cost for small print runs.

The print portal:

- Has drastically reduced transportation cost and emissions

- Has more than 10,000+ instantly returnable menu costs

- Has more than 50 often used formats and paginations

- Can dynamically create unique QR codes for fundraising

- Has removed set-ups and amend charges via automation/consolidation

- Is completely self-serve, intuitive and accessible to all stakeholders

- Means brand consistent stocks, finishes and inbuilt QA/flight-checking

- Has been cost audited and benchmarked across the industry to be compliant with Macmillan’s purchasing policy

Clear, understandable interface

We embarked on this project using principles from MyStore, our B2B stock ordering solution, to create a bespoke solution hosted within our MyCentre platform.

The portal let Macmillan centralise and consolidate the current artwork production process, remove unnecessary reworking of assets, and offer a speedier production process by utilising a more structured asset management library linked to a streamlined reorder process.

Helping to make more sustainable print decisions

With sustainability top of mind for the charity, Macmillan also wanted the portal to help consolidate its print jobs, making the work more effective and reducing the number of small jobs printed.

Bringing clarity, control and agility

The new system gave Macmillan complete control of user access, stock and budget management and usage tracking, helping Macmillan streamline internal systems and processes for its print assets.