Mind

Creative charity fulfilment

How we helped Mind inspire the nation to get crafty.

  • Creative
  • Print
  • Fulfilment
  • Charity

Supporting Crafternoon

The charity Mind carries out vital work, supporting people experiencing mental health issues. To help raise money and awareness, the Mind Christmas ‘Crafternoon’ takes place on 1 December each year, encouraging friends and family members to get together and create works of art and craft, raising awareness and funds in the process.

Delivering when it matters

Given our experience in delivering for other charitable campaigns, Linney was an ideal choice for Mind to commission to design the packs, which feature various support items, including a guide, craft templates, recipes, posters, decorations and a collection box, all vital to help the event run smoothly. We printed, produced and fulfilled the items for the packs, with our usual QC measures to ensure each item arrived in perfect condition.

Concept to completion

We created more than 75,000 individual items of promotional material for around 5,400 kits for the Christmas Crafternoon campaign, making this a huge annual event for Mind.

“We are delighted with this year’s Christmas Crafternoon kits. The printing has been of fantastic quality and the mixture of coated and uncoated stock has really helped to give the kits a crafty feel. We’ve had so much positive feedback from our supporters.”

Community Fundraising Coordinator, Mind

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