Turning up the heat for BDR Thermea

We helped a market-leading sustainable heating and hot-water provider communicate its strategy to employees with a truly immersive virtual event.

Event management
Virtual event
Internal comms

BDR Thermea is one of the world’s leading providers of heating and hot-water solutions across a range of brands familiar to both residential and commercial markets.

Changes in legislation meant an evolved business strategy and refocused objectives were needed. BDR Thermea wanted to reaffirm its strategic pillars and positioning to ensure colleagues were striving towards a common goal.

Bringing it all online

BDR Thermea knows Linney as a trusted multi-marekting channel service provider, so when the challenge arose to create an engaging and immersive online event, it naturally chose us to come up with the creative ideas and execution.

The COVID-19 restrictions in place at the time meant BDR Thermea needed to stage a virtual event, communicating strategic priorities to more than 200 people via Microsoft Teams.

With just six weeks from brief to going live, we at Linney designed leaflets, brochures- and postcards. From producing print and digital collateral to scripting for the live event, the project involved many of our teams – including Film & Animation, Creative Direction, our Graphic Design and Artwork Studio and Print and Procurement.

Producing the BDR live event

We used our broadcast-quality, on-site film studio and flexible set, as well as the skills of our Film & Animation team, to produce an engaging two-hour virtual event, with five speakers and seven short films- an impactful strategy refresh with a fruitful Q&A session to finish, covering business updates and learning for BDR Thermea staff. We followed up with a gift pack with a sustainably sourced aluminium bottle, a thank you note and printed information to cascade to colleagues, delivered to 200+ attendees.

As part of the event we created an animation showing how important BDR Thermea Group Netherlands colleagues were to their warranty process. They liked it so much, that they have asked for versions in different languages to go out to their markets across the world.

“This was a challenging project because we were under very tight time pressure to move from a series of slides to an engaging launch of our updated strategy. The team at Linney worked very hard, including during the festive period, to make it happen. Any difficulties were dealt with calmly, and throughout this project I felt the reassuring presence of the Linney events team. It was very helpful that Linney has a number of service offerings including design, project management, printing services, video production services, scripting, and even very professional studio production on the launch day – all of this led to a very positive launch.”

Communications Director at BDR Thermea UK & Ireland