Linney’s immersive collaboration with Suzano at London Pulp Week

Suzano is a global paper and pulp manufacturer based in Brazil, supplying businesses worldwide. To make an impact at the annual London Pulp Week, Suzano decided to host an event at Frameless, an immersive art gallery in London known for its multiple spaces for digital content display.

Designing impactful digital content

Three weeks before the event, Suzano’s internal team realised they needed support in managing the scale of content required. A key stakeholder at the company who had worked with us previously had great trust in our capabilities and brought us into the project to support the internal team. The challenge was to create immersive content that would transport the audience to the Brazilian eucalyptus forest, effectively showcasing Suzano’s connection to nature and promoting its business.

Linney quickly assembled a working group consisting of a producer, production manager, VFX artists and digital creatives. The team thoroughly analysed the available digital spaces at Frameless and determined the necessary content specifications. Collaborating closely with the client, we planned the distribution of content across the different galleries to optimise impact. During the process, we realised that the initially planned 360-degree video for the main dining room would not work as effectively as desired. As a quick alternative, our Film and Animation team utilised its expertise in 3D design and built a captivating digital representation of the Brazilian eucalyptus plantations, including a day-to-night transition and realistic sound. This content would be played during the dinner portion of the event, providing an immersive experience. Linney also edited and created several additional pieces of content to be played throughout the venue, creating an overall Brazilian forest ambience throughout the event.

Creating an immersive experience at London Pulp Week

The London Pulp Week event was a resounding success. Linney colleagues were present to capture footage of guests and entertainment, further enhancing the overall experience. Feedback on the night was overwhelmingly positive, with attendees expressing that they felt closely connected to the forest environment.

Linney looks forward to continuing its strong partnership with Suzano, supporting future events and helping it create impactful experiences.

Elevating brand experiences with digital content production

Our collaboration with Suzano for London Pulp Week exemplifies our expertise in creating immersive digital content experiences. Our multidisciplinary team, comprising producers, VFX artists and digital creatives, can assist brands and businesses in transforming their events or spaces into captivating environments. We pride ourselves on realising clients’ visions and bringing value to the brand experience projects.